Loser or Winner?
March 14, 2008 at 8:53 pm | In Posts | 9 Comments 
My friend gave me a link to a nice video about viral marketing. And it explains what viral marketing is and how great it can be.
But I’m actually scared of term “viral marketing”. Even its name associates with illness. I’m looking at the problem from the perspectives of companies not customers. In the age of new technologies all information spreads so fast that you can’t follow and control it. There are no excuses for mistakes. If you product is sooo good that it makes people talk and talk about it – you are a WINNER!
But if it is not? Or if it is not anymore? What can you do? You probably won’t have a chance to save it with the help of advertising or any other traditional marketing communications tools.
So if companies want to use viral marketing they must be very careful and consider all the consequences.
9 Comments »
RSS feed for comments on this post. TrackBack URI
Leave a comment
-
Recent Comments
Duke .O on Sex in Advertising Richard Bailey on Good morning, my Diary! Skarlette on Good morning, my Diary! yeli24 on Say Cheeese! christy Ekedayen on Say Cheeese!
Blog at WordPress.com. | Theme: Pool by Borja Fernandez.
Entries and comments feeds.
Viral marketing is excellent tool. You can grab target audience spending small sum of money. But, of course, caution and farsight don’t do harm to anyone.
But I always ask everyone who is talking about viral marketing one question. Does it fundamentally differ from WOM?
Comment by Skarlette — March 14, 2008 #
There’s a nice post “Is viral marketing the same as word of mouth?”
http://sethgodin.typepad.com/seths_blog/2007/10/is-viral-market.html
Comment by Rita Vasileva — March 14, 2008 #
We provide Viral Games for clients – if you think about viral marketing like a flu virus – you want your message spread..fast.
However this is just the start – there is so much you can do!
Comment by T-Enterprise — March 15, 2008 #
I still think the best book about this phenomenon is still Malcolm Gladwell’s The Tipping Point. I don’t recall him even mentioning marketing or PR; instead he describes the phenomenon of ’social epidemics’. Sorry – back to disease.
Comment by Richard Bailey — March 16, 2008 #
Marketing professionals have caught on to the fact that people, particularly young people are communicating increasingly through online channels. Viral Marketing is simply creating awareness of their brands in the consumers chosen medium and create an online “word-of-mouse” buzz, equivalent to traditional TV advertising “word-of-mouth” promotion.
Comment by Hayley — March 17, 2008 #
Chris Anderson helps us to understand how companies will have more chance to succeed in today’s fast pace markets with highly demanding and well informed customers on his book The Long Tail. Another good one is Seth Godin’s Small is the New Big.
Comment by prwirelessch — March 21, 2008 #
I think viral marketing is the same as wom.its about people talking about a product or services to friend at no cost to the producer.it is a good and cheap way to advertise.
Comment by christy Ekedayen — March 26, 2008 #
Waiting for the next post!
Comment by Skarlette — March 31, 2008 #
In my opinion viral marketing is much more effective than traditional advertising, it simply catching customer’s atention better.
Comment by Nina — April 1, 2008 #