Russian PR
April 17, 2008 at 10:39 am | In Posts | 3 Comments
When I was preparing for our group presentation I have found a nice article about PR in Russia. It was written three years ago but nothing has changed since then.
We really can say that PR in Russia appeared 17-18 years ago. After collapse of the USSR Public Relations industry has appeared in Russia.
“The Soviet Union had its own working tool of communication – propaganda – and although public relations is now regarded as an accepted communications vehicle, propaganda is far from dead”
“In the rise of the crony capitalism in the ex-Soviet Union and the triumph of the oligarchs, the richest and biggest companies had the best PR: not only did they buy stories, editors and reporters, but entire media outlets. Black PR agents still work in Russia today, but have no future as the market matures”.
“Russian television – particularly national channels controlled or influenced by the government – has a simple way of understanding business news: if the company name is mentioned, it is considered to be an advertisement. This means that the story has to be paid for, regardless of whether a company is creating thousands of jobs or investing millions into infrastructure and social welfare. Some print media outlets take a similar approach, but as the local media market is maturing, there has been a positive change in attitude”.
I absolutely agree with this article. But I think “Black PR” is not dying in Russia. And recent elections showed it. People believe that if they lied once they will lie again. And it’s a pity that such campaigns influence the whole industry.
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Russia was always different from West countries. And still it is different absolutely some theories even don’t work in Russia.
Business and entrepreneurship legally appeared after 1991. Business people started to use different PR and marketing tools.
17 years passed. They tried everything, and stopped on PR. In 2006 one reliable business magazine published an article about big retail discounter (electric goods) revealing all negative issues of their low prices and quality. 6 months russian business world were discussing whether author was paid or not. If yes who paid him?
So black PR is in current use, but, of course, nobody wants to be privy to this.
Comment by Skarlette — April 17, 2008 #
Oligarchy and propaganda were once familiar in Britain and the US too (some would say they still are). So is there a natural process of evolution or will Russia always remain a ‘riddle wrapped in an enigma’?
There’s a distinction to be made between nations and citizens. I’ve met several very smart Russian women including you this year. That has to be a cause for optimism.
Comment by Richard Bailey — April 18, 2008 #
“Russian television – particularly national channels controlled or influenced by the government”
One of the reason why I can’t watch TV, especially news, because of massive propoganda and manipulation…. Many russian people don’t have their own political position and repeat like a robots well asssimilated government message.
Comment by olgakamshitskaya — April 24, 2008 #