Sex in Advertising

May 1, 2008 at 4:42 pm | In Posts | 5 Comments

As I wrote in one of my previous posts an average person receives about 5000 advertising messages a day. And almost 20% of all advertisements we see contain sexual appeals.

The controversial topic whether sex sells or not has appeared when non of us were even planning to exist. And it is still arise lots of questions!

So why do companies use sex to sell products?

There is an opinion that usage of sexual appeals only gets customers’ attention but doesn’t always help to sell the product. Especially when product is irrelevant to the sex.

But I think it’s not only about getting attention to the advertising. Dr Freud came out with a great idea. And it really seems to work in marketing world!

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5 Comments »

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  1. Sex in advertising is one of the ways to attract people attention. But, I think, sexual adverts don’t make people buy product.

    Comment by Skarlette — May 1, 2008 #

  2. But then what makes? Humour? No! I doubt that ads make people to buy products at all. Ads struggle to get as much attention as possible. And probably I can paraphrase the famous sentence “all is fair in advertising and war”

    Comment by Rita Vasileva — May 1, 2008 #

  3. Quite strange scepticism for marketer. Or you are loyal to PR? =)
    And one more thing about sex in advertising. Who defines what is sexual and what is not? I mean who can clearly draw a kine between appropriate and inapproriate content. I think it depends on national culture and mentality.

    Comment by Skarlette — May 1, 2008 #

  4. Hmmm I suppose we can’t adequately analyse our desicion making process. It’s all about dear Dr. Fraud i.e. our subconsciousness. And sex as one of the main human’s need has a big influence.
    This ad is certainly striking :)

    Comment by olgakamshitskaya — May 2, 2008 #

  5. I feel the use of sexual appeal in adverting is dependent on ones territory, cultural and level of intellectual exposure.

    Duke
    9jar

    Comment by Duke .O — November 13, 2008 #


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