Cannes… Palme d’Or? Lions!

May 3, 2008 at 10:36 pm | In Posts | 1 Comment

What do you know about Cannes Lions? Have you heard about it? I’m sure you have.

15 – 21 June will be hard time for Cannes. International Advertising Festival comes here. Festival celebrates 55th anniversary. Leading companies from different countries across the world are trying to get into shortlist. Great, isn’t it?

A few people in far 1954 could suppose that adverts are as interesting to watch as movies. But after the first Festival in Venice attitude to it has changed. And now a lot of people want to be there.

Some interesting facts

Probably, you will ask why Lions? The answer is easy. The first place for Festival was Venice that has winged lion as a symbol. First awards copied its symbol. Now awards have changed a little bit.

These awards are adjudged in several categories. Category list of Festival includes Radio Lions and Cyber Lions. Despite the fact that radio adverts appeared earlier than virtual reality Cyber Lions ( 1998 ) were introduced 7 years before Radio Lions (2005).

If you want to see Cannes Lions 2007 winners, they are here.

And below is the advertisement which has won 8 awards in Cannes:

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  1. Cannes Lions IAF is a great event in advertising industry for a number of countries. But, I think, it has a least one disadvantage. Adverts are oriented on national mentality except adapted. It is hard to understand sometimes what creators wanted to say if you are a foreigner.
    P.S. Some film winners are also here: http://www.canneslionslive.com/film/win_2_2_03927.htm

    Comment by Skarlette — May 3, 2008 #


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